Printing is no longer necessary...

Several years ago the University of Wisconsin started sending out informational dvds, they gave students a video tour of the campus and showed interviews with current students.  That year their orientation for new students was more full than it had ever been.

They were an early adopter.  They were the first to realize that multi-media was much more effective in recruiting young people than old style printed pamphlets.  They also realized that in the end the cost to mass produce a dvd, was far less than the cost of printing all of their material on paper.

The use of multi-media for recruiting is not being used by most Universities.  However, sending physical copies of dvds in the mail is now becoming a thing of the past.  Schools have now realized that they do not have to pay to distribute their media.

Now there is www.youtube.com/edu and while many Universities have begun to take part in this online community.  However many schools including the University of Montana have not adopted this highly effective technology.

Eventually I am sure that all schools will take part in this and youtube.com/edu will be a major factor in students choosing colleges.